Results

What founders say after the work, in their own words.

Eight founders on camera, seventeen written recommendations on LinkedIn, and the firms behind them. All of them run IT services or systems integration businesses. None of the quotes were written for them.

On camera

Short conversations recorded for IT Mastermind Talks. Each one opens on YouTube.

  • Mark Frear, GM, Chrome Consulting, an Atturra company
    Ian gave us a framework for the business instead of a to do list for the founder.

    Mark FrearGM, Chrome Consulting, an Atturra company

  • Mehrab Ebadi, Founder, FAIR Consulting Group
    The coaching paid for itself in the first quarter through pricing alone.

    Mehrab EbadiFounder, FAIR Consulting Group

  • Ian Dunn, Founder, BTP Australia
    Ian has run the business we are trying to build, and it shows in every session.

    Ian DunnFounder, BTP Australia

  • Archie Whiting, Managing Director, Oxil
    We stopped guessing about growth and started working a plan.

    Archie WhitingManaging Director, Oxil

  • David Lockie, Director and CEO, Mojo Soup
    Straight talk from someone who has actually sold an IT services firm.

    David LockieDirector and CEO, Mojo Soup

  • Glynn Williams, CEO, Emphasys
    The mastermind put me in a room with founders solving the same problems a year ahead of me.

    Glynn WilliamsCEO, Emphasys

  • Mark Powditch and Brett Rogers, Directors, MB Test Partners
    Ian helped two technical founders think like owners.

    Mark Powditch and Brett RogersDirectors, MB Test Partners

  • Richard Hunt, CEO and Founder, Turnkey Consulting
    Clear frameworks, honest feedback, and a coach who has done it.

    Richard HuntCEO and Founder, Turnkey Consulting

In writing

Recommendations received on LinkedIn from clients of the Everest programs and LG90. Quoted verbatim, attributed as written, most recent first.

Not only does he know what works but explains it in such a way that helps you come to the realisation that what you might be doing will not pay off in the way you have planned, basically saving you from wasted time and capital.
Victor KhalilCofounder, TechRamLinkedIn, May 2026
His network also allows him to connect you with the right person at the right time. Backed by a strong team who are extremely supportive. He always makes himself available, even though he can be very busy.
Rami YounesCofounder, TechRamLinkedIn, May 2026
Ian takes a very practical approach to building IT services businesses. He has been there and done it before. When you really need to execute, having someone give you exactly the next steps saves a lot of time and money learning the costly mistakes yourself.
Matthew BrownFounder, data and AI consultancyLinkedIn, Sep 2025
Highly recommend Ian to all IT SMEs to help review and uplift their business. 10 out of 10.
Mark PowditchDirector, MB Test PartnersLinkedIn, May 2025
Ian has made an immediate and significant impact on our business. His strategic insights and growth models have already delivered measurable results, helping us focus on what truly drives success.
Archie WhitingFounder and Managing Director, OxilLinkedIn, Dec 2024
Ian’s ability to identify opportunities and implement clear, actionable plans sets him apart in the IT services sector. His collaborative approach and calm yet dynamic leadership style inspire those around him to achieve more. He gives you confidence and belief you can achieve it.
Mark FrearGM, Chrome Consulting, an Atturra companyLinkedIn, Dec 2024
He helped us craft competitive service offerings and accelerators leveraging our own IP. His frameworks, especially the Everest E12 model, are not only insightful but also incredibly actionable, giving us the tools to zero in on what truly drives our business forward.
Matthew YarlettCTO and Founder, AiOutcomeXLinkedIn, Dec 2024
With his guidance, we have revamped our sales process, improved client retention, and expanded our managed retainer program for consistent, predictable revenue. His insights on positioning and value driven sales messaging have been crucial in closing bigger deals, faster, and at improved margins.
Robert BudicManaging Director, Turnkey Consulting AustraliaLinkedIn, Nov 2024
Ian Markram heads up a team at Loading Growth that has helped me, and my company Strategic Architects, build from a consulting practice to one that incorporates a training program.
Nigel SchmalkucheManaging Director, Strategic ArchitectsLinkedIn, Nov 2024
He not only helped us develop competitive service offerings and accelerators with our own IP, but also guided us in building a stronger, more aligned team. His frameworks, such as the Everest E12 model, are incredibly actionable and have empowered us to focus on what truly drives the business forward.
Ed DavisDirector, Turnkey ConsultingLinkedIn, Oct 2024
Ian and the Loading Growth team have a great balance of one to one coaching and group engagement that helps us focus on the most important things, challenge our thinking, and grow as a sustainable business.
David LockieDirector and CEO, Mojo SoupLinkedIn, Mar 2024
Ian’s guidance enabled us to strategically reposition and successfully launch a new business offering. Ian truly invested in our growth, and proved instrumental in navigating our expansion.
Ian DunnFounder, BTP AustraliaLinkedIn, Nov 2023
He and his team help drive continuous improvements in my business in practical steps of a manageable size. His advice has been invaluable in helping me mature as a business leader, and putting in place the supports needed to drive the growth of Talos.
James BeresfordCEO, TalosLinkedIn, Apr 2023
His guidance and support have been instrumental in the development and implementation of key strategies that have significantly improved our company’s performance. His ability to identify areas of improvement and his creative solutions have helped us to stay ahead of the competition.
Glynn WilliamsCEO, EmphasysLinkedIn, Mar 2023
He has helped us to understand the importance of clarity and focus in our business, and how to align our goals with our values. Ian has a unique ability to help us see the bigger picture, and to take a step back from the day to day operations of our business.
Daniel JewellGeneral Manager, AtturraLinkedIn, Feb 2023
I will never forget meeting Ian and Loading Growth since it profoundly impacted my company and me.
Mike RyanFounder, cyber security consultancyLinkedIn, Mar 2022
He helped us grow our business by looking for the right clients, shifting our mindset and focusing on the right things. I will recommend him to anyone starting or wanting to grow their IT business.
Benjamin Chambersthen COO, Mojo SoupLinkedIn, Jan 2022

See every recommendation on Ian’s LinkedIn profile.

Some of the firms that have worked with Loading Growth

  • SmartVenturing
  • Advance
  • Born Digital Solutions
  • Torii
  • PTS
  • OPOC Solutions
  • Foxit
  • RedCrew
  • Compago Technologies
  • Cashel Group
  • Qamba
  • ITANZ
  • UTS
  • Novata Solutions
  • Broca
  • Cubicus
  • Thyme
  • Noorix Digital Solutions
  • Emphasys
  • O Tech
  • octaIP
  • Cloud Ready
  • Turnkey Consulting
  • TechRam
  • FAIR Consulting Group
  • MB Test Partners
  • Strategic Architects
  • Chrome Consulting
  • Oxil
  • Hoptech
  • Torus Technology
  • CombineIT
  • DataChef Australia
  • EOS IT
  • Intertec International
  • Cloud Solutions Group
  • Parsec Pacific
  • Acclimation
  • AiOutcomeX
  • Talos
  • Mojo Soup
  • BTP
  • Interfuse Technologies
  • Invictus Partners
  • Octane
  • Visvero
  • Datalynk
  • Sentient
  • Tecala

The numbers behind the quotes

150+

IT services and SI founders coached through the Nine Keys

6

client exits, $230M combined value

28

years in IT professional services before coaching, including building and selling his own firm

Every founder above started in the same place: a six minute scorecard that named the weakest of the Nine Keys, and a 45 minute conversation about the numbers behind it.