Lead generation for IT services and SI firms
Stop chasing leads that never become enterprise clients.
You compete on price with firms a tenth of your capability, you lose weeks to tyre kickers, and the global consultancies keep winning programs your team could deliver better. The problem is not your work. It is that your ideal clients do not know you exist.
The lead problem nobody talks about
You built a capable IT services firm on technical skill and referrals. Neither of those produces a steady flow of decision makers with budget and an urgent need.
So the pipeline runs on the founder's network. When you are busy delivering, nobody is prospecting. When delivery slows, you prospect hard, win work, and go back to delivering. The feast and famine cycle is not a sales skills problem. It is a system problem, and it sits inside the Loading Services Key of the Loading Growth Wheel.
Meanwhile a competitor, often a bigger one, is building relationships with the CIOs and program directors in your market. They are not better at the work. They are present when the budget is set.
The LG90 system: 90 days to a pipeline that does not depend on you
LG90 is the lead generation program inside Loading Growth. One 90 Day Sprint, built around LinkedIn and your existing network, run with full time campaign support so the founder's time goes into conversations, not admin.
Weeks 1 to 2
Positioning and the Top 100
Clear brand messaging for one market, one buyer and one problem, and a named list of the 100 accounts and decision makers you most want to be talking to.
Weeks 3 to 6
Organic LinkedIn engine
The tools and the method for organic LinkedIn lead generation: profile, content rhythm, connection and conversation scripts, with the campaign team running the daily work.
Weeks 7 to 10
Community and conversations
Warm prospects move into a private community of IT founders and thought leaders, and into booked conversations with you. Metrics are tracked from the first week.
Weeks 11 to 13
Automate and hand over
The campaign metrics tell us what to automate. Follow up, nurture and reporting are systemised so the engine keeps running when the sprint ends.
What is included
Done with you, and most of it done for you.
LG90 is coaching plus hands. Ian sets the strategy and the messaging with you. The campaign team, drawn from The IT VA, does the daily outreach, content scheduling and follow up.
Payment plans are flexible. The investment is confirmed on a strategy call once we have looked at your market and your current pipeline.
- Full time campaign assistanceA dedicated campaign coordinator running the daily outreach, follow up and scheduling.
- Organic LinkedIn lead generationThe tools, scripts and content rhythm for generating conversations without paid ads.
- A private community of IT foundersYour prospects and peers in one place, with Ian and other IT services leaders in the room.
- Campaign metrics from week oneConnections, conversations, meetings and proposals tracked weekly, so you know what to automate and what to stop.
- Clear brand messagingOne market, one buyer, one problem, said the same way everywhere your prospects look.
- Flexible payment plansConfirmed on the call.
LG90 is for you if
- You run an IT professional services or SI firm and your pipeline still depends on the founder's network.
- You sell project, advisory or implementation work worth enough that one new enterprise client pays for the program many times over.
- You are prepared to show up on LinkedIn and in conversations. The team does the work around you, not instead of you.
- You run a managed services provider. We do not work with MSPs.
- You want paid ads and a funnel rather than relationships with decision makers.
- You are not in a position to take on new enterprise work in the next six months.
Show me how to attract premium IT clients.
Forty five minutes with Ian. Bring your current pipeline, however thin, and leave with the first three accounts to go after and how to open them.