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What Motivates C Style?

  • Being right, quality

How does the C Style display feelings?

  • Through control, however cautious
  • Does not say or reveal much

How does the C Style interact?

  • Good listener
  • Ask ‘what’ and ‘why’ questions

What about the person? The C style is:

  • Quiet
  • Controlled
  • Deep thinkers
  • Analyse, study and research ‘everything’
  • Exact and precise
  • Accurate and scientific
  • Computerized and robotic
  • Cold and intolerant
  • Punctual and organised
  • Unresponsive and insensitive
  • Systemised

How do you sell an C Style?

  • Be on time
  • Be more serious
  • Speak softly, don’t let your body language be over the top
  • Humour needs to be witty, quick and clever
  • No flattery
  • Have proof of success of your product or service
  • Provide written research, stats or data
  • Listen very carefully and don’t repeat yourself


What Motivates D Style?

  • Results, challenges and action

How does the D Style display feelings?

  • Control, however can be detached
  • Tends not to value feelings
  • Hot-tempered under pressure

How does the D Style interact?

  • One-way, they’re not usually good listeners
  • Tell other how it should be done
  • Not good at explaining

What about the person? The D style is:

  • Professional
  • Logical
  • Dynamic
  • Forceful
  • Overbearing
  • Impatient
  • Insensitive

They require a challenge, is not threatened by change, revels in competition, decides quickly, and has no time for non-achievers, incompetence or inefficiency. They have a strong, open body language and wear bold colours, such as Black and Navy. They have expensive tastes.

They are generally business owners or executives, successful sales people or leaders.

How do you sell a D Style?

  • Stick to the big picture and ask about their goals
  • Ask lots of relevant questions
  • Create competition
  • Show exactly how it can help them achieve their goals
  • Avoid the ‘fluff’
  • Compliment but don’t exaggerate or flatter
  • Never talk down or patronise
  • Never tell them what to do
  • Never tell them what they know
  • The sale MUST be their decision