Why Appointing Non-Execs Can Help Fast-Track Growth for Your Business: Benefits and Challenges

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Building a successful business is a daunting task that requires a range of skills, expertise, and experience. Even the most talented entrepreneurs can’t do it all by themselves. That’s why many successful business owners have come to realize the value of bringing on board non-executives or advisors to help them grow their businesses. Non-execs are individuals who bring their wealth of experience, insight, and expertise to your business, without being involved in the day-to-day management of the company. 

In this article, we will explore why you should consider appointing non-execs to help you build your business. We will examine the benefits they bring, how they can help you fill gaps in your organization, and why it’s essential to compensate them appropriately for their time and expertise. 


#1 Non-Execs Can Fill a Gap in Your Organization 

Bringing non-execs on board can help fill gaps in your organization, whether it’s skills or management. It’s not always possible to have all the skills required to run a business, especially if you’re a start-up. A non-exec with a specific skill set or experience can help you make up for any deficiencies you or your management team may have. 

For example, if you’re a software developer, you may be a technical expert but lack the marketing skills necessary to grow your business. In such a case, you can bring on a non-exec who has extensive experience in marketing, branding, and sales to help you create a robust marketing strategy that can help you grow your business. 

Similarly, if you are a solopreneur or small business owner, you may not have a full team in place, which could lead to some gaps in the management of the business. Bringing in a non-exec who has experience managing teams can help you bridge that gap and ensure your business runs smoothly. 


#2 They Have Good Judgment and People Skills Developed Over Years Of Experience 

Non-execs can bring a wealth of experience and insight to your business that can help you make better decisions. They have seen and done things before, so they know what works and what doesn’t. They can help you avoid mistakes that they have seen other businesses make, which can save you time, money, and headaches. 

Furthermore, non-execs have developed excellent people skills over the years, which can help you manage your team better. They can provide guidance on how to motivate your team, how to manage conflict, and how to create a positive work culture. This can help you create a more productive and happier team that is committed to the success of your business. 


#3 They Help ‘Calm the Farm’ 

Running a business is a high-pressure job that can be stressful at times. When something goes wrong, it’s easy to get frustrated or flustered. Non-execs can provide a fresh perspective that can help you see the bigger picture and stay calm under pressure. 

They have likely dealt with similar issues in the past and can provide guidance on how to manage the situation effectively. This can help you avoid making hasty decisions that could harm your business in the long run. 


#4 They Help You Have a Bigger View of the Forest Rather Than Just the Trees 

Non-execs can bring an objective perspective to your business that can help you see things you might otherwise overlook. They can help you pinpoint your overall goals and create a strategic plan to achieve them. 

They can also help you identify opportunities that you might not have seen before. As an entrepreneur, it’s easy to get caught up in the day-to-day tasks of running a business, and you might miss out on opportunities that could help you grow your business. Non-execs can help you stay focused on the big picture and identify opportunities that can help you achieve your goals. 

In addition, it’s important to compensate non-execs appropriately for their time and contributions. While some may be willing to work on a voluntary basis, it’s important to consider offering compensation as a way to demonstrate your commitment to their role and show appreciation for their contributions. This can also help attract high-quality candidates who may not be able to work for free. 



In conclusion, there are many benefits to appointing non-execs to help you build your business. They can provide valuable expertise and experience, act as a sounding board for your ideas, bring fresh perspectives and ideas, enhance your credibility, and help you achieve your goals. However, it’s important to approach this process with care and consideration and to find the right individuals who align with your values and vision. With the right approach and the right people, non-execs can be valuable assets to your organization and help take your business to the next level. 

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