The Loading Growth Blog


Having a great product or service is not enough. You clearly convey your message to your target audience. Growing Market contains tips on how to effectively present your brand message and improve your client generation and retention.

Do you know your win/loss ratio?

Can you confidently identify the parts of your business that need an overhaul and improvement? You should be able to know what your win/loss ratio is early on. It will save you a lot of time and money. Watch this video and learn how.              

Know your win/loss ratio. Most companies, as they mature they start to analyse why they lost a bid, although this is often not done to the level that provides insightful data. What we in Loading Growth recommend instead, is analyse why you won a deal. The main reason why you focus on your wins, as well as losses is to improve your sales conversion rate. It helps to build up knowledge within the business as to what sales messages work and which don’t.  Watch the video and learn more. #winlossratio #loadinggrowthprocess

One of the most critical pieces of information you have in your business is your win/loss ratio.


It places your wins side-by-side with your losses. And knowing this benefits every aspect of your business from your sales to product development. 

Product Development

Knowing your win/loss ratio gives you insight on what works or not..,

What makes your clients happy?

What’s missing from your product or service offering?

You’ll be able to identify these when you analyse what brings you big wins and what cause the losses. 

Consequently, you’ll be able to steer product development in the right direction. 


Your win/loss ratio can help your sales team on an organisational or personal level.

On the organisational level, it will help you identify the weakest and strongest area of your sales process. 

On a personal level, you’ll be able to understand why one of your sales reps lost a deal. 

You can use this data to improve your sales process and win more deals in the future. 


You can use the win/loss ratio to identify what your clients appreciate or hate about your brand.

Then, you will be able to adjust your marketing campaigns, fine-tune your brand message, and create better content that resonates with your target audience.

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