The Loading Growth Blog


Having a great product or service is not enough. You clearly convey your message to your target audience. Growing Market contains tips on how to effectively present your brand message and improve your client generation and retention.

THE BP Framework, Always present the BIG PICTURE to clients!

Do you want to build long-term relationships with your clients? Invest in their vision and show how you can add value to their goal. You will not only earn their trust and loyalty, but also their referrals. Watch the video to learn more!                                           

Present the BIG PICTURE to clients. Don’t forget you never want to leave a client and you never want to stop working for them.  Most consulting firms shy away from presenting the long-term view of how they can deliver ongoing benefits for the client, fearing it will scare the client away. The opposite is the reality, clients mostly want people to invest in their vision as well. So you are probably asking yourself how to use the BIG PICTURE – BP Framework ? Firstly, your proposition to a prospect client includes a long-term vision showing clear benefits over time.  Watch the video for more information.

When clients come to you, they are expecting solutions and results. 


Because of this demand, many IT services firms make the mistake of rushing into the task at 

hand, give the solution asked of them, and once it is done, jump on to the next client.


There’s something wrong with this strategy:


You might have presented or given a solution but is it really what they need for the long term?


Secondly, you might have given a solution but have you built a relationship with them?

Or is it just a hit and run kind of business?


The ultimate goal of every business is to capture clients and have them for the long haul.

Presenting the Big Picture

Presenting the big picture to your clients includes showing them the ongoing benefits you can provide for them. 


Many business owners are afraid that if they do this, they will scare their clients away.


Here at Loading Growth, for example, the ongoing advantage we offer to clients is we create a personalised business strategy for them. And at the same time, we do the heavy lifting of providing them with high quality leads.


It’s like telling them, “Don’t sweat the small stuff. Leave it to us and focus on growing your business.’


Presenting them with the big picture and the value you can provide for them sends a message that you care for their vision. 


That they are not just another sales figure for you but a partner who wants to help them grow.

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