The Loading Growth Blog

GROWING IP & PRODUCTS

Your company’s Intellectual Property (IP) is valuable. It can also bring you additional revenue if you know how to use it. Learn how to protect your IP and create strategies to fully utilise them as a revenue generator.

How to UNPACK your IP to build new revenue streams?

If you want to use your IP to create new revenue streams, start by assessing your business and your products. Do you have a product or service that can add value to your target clients? Watch the video to find out more!

In Loading Growth we use a key for growing IP & Products and a framework to UNPACK IP. We have a process to unpack your IP or structure your IP with less effort to be sold as a stand-alone product or as an accelerator. It can be in a form of methodology, software, training materials and whitepapers, etc. When building new revenue streams with your IP, take a good look at your business and ask yourself “Is there a stand-alone value in any of my methods or processes that we use when deploying a solution to clients”? You will need to incentivise your staff to think about IP and build it into your culture.    

According to Statista, the number of intangible assets of the Top 5 companies on the S&P 500 Index amounted to US$ 21.03 trillion in 2020. That’s a far cry from their tangibles that only totalled to US$ 4 trillion.

That only means one thing — companies have more intangible assets than their tangibles. 

Your Intellectual Property or IP falls under your intangible assets. And with the statistics shown above, it means that you have lots of opportunities to turn them into new revenue streams. 

Different Forms of IP

As an IT services consultancy firm, some of the IP assets you can monetise include:

  • Copyrighted materials such as books or ebooks
  • Trademarks – your brand name, logo
  • Website addresses
  • Trade secrets — business strategies, methods, and processes

How to Monetise Your IP

At Loading Growth, one of the most valuable IP assets we have are our business growth strategies. 

We created and incorporated them into our business processes. 

They proved to be effective because we saw growth in our business and an increase in our revenues.

We created a business growth strategy based on our processes…

A process that can be duplicated.

An evergreen process that can be used over and over again.

We presented it to others, they used it, and it worked.

It has become a profitable asset of our company. 

Share on facebook
Share on twitter
Share on linkedin